Follow up with previous clients is incredibly important in any business. You can’t always expect a certain level of attrition to occur, but you can keep that at a minimum by simply staying in touch with them on a regular basis. People are forgetful, their schedules are full, but if you can send out regular follow up reminders that they’re due for another detailing and then offer a special along with that reminder, you’ll likely get people to take action. Dentists often use this tactic to provide reminders of appointments. I get a postcard from my dentist about a week before I’m scheduled to go in for my checkup and cleaning. I read just recently read where one salon used this strategy to decrease the amount of clients that were lost. They went into their client database and implemented a 3 letter system. The first letter included a free offer. One of the most powerful words in marketing is “free”. The next letter was a simple reminder that it was getting close to “haircut time”. The last letter they sent was a referral letter that gave a referral voucher that rewarded both the current client and new one with a 50% discount off their next visit. As a business owner, you implement strategies like this yourself. You may already be doing it to some degree, but most businesses do not. This is your chance to get ahead of the competition. Your first goal should be building a database of all your clients. Next is to stay in contact with them. You could use the system that the salon owner uses or you could send out a monthly newsletter with your local community news. I would definitely implement the reminder strategy into your mailing. Postcard mailings are very inexpensive to create and send out. You need to make sure that you have a system that will give you reminders of when to send out each mailing (I will discuss a system I use in my next article). Many people use Outlook as a tool for doing this. Create a postcard that reminds them that they are due for another detailing; along with the reminder, offer a special discount that they can take advantage of for a limited time offer. Referral mailings are also a great idea, to keep your current customers coming back, but make sure you’re not just giving out money. Create a gift certificate or special discount coupon for their next visit. You should always be thinking of ways to keep your current clients coming back. The most important thing is to stay in touch. As I mentioned, people are very busy these days. They will forget about you if you’re not constantly staying in touch. I like to send greeting cards and postcards out to my clients just as a way of saying thank you. I also will occasionally send out holiday cards. With Labor Day coming up in the next month, send out greeting cards with a special Labor Day promotion. Be creative, be personal, but most important- be consistent in your mailings. Related posts local dentist – A Follow Up Strategy That Will Keep Your Customers Coming Back Follow up with previous clients is incredibly important in any… Free Jobs Posts by Hot 4 Jobs » Blog Archive » Coming Attractions … Coming Attractions job posting video for strippers to hire…. Thank God It’s Monday! : How to Create a Workplace You and Your Customers Love Product DescriptionToday-s #1 Secret of Profitability and Performance  …

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A Follow Up Strategy That Will Keep Your Customers Coming Back

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